/der-alltagsstift mirrors the todo-cards pattern (Hero/HowItWorks/
Focus/Pricing) — renamed from "Der Eine" for brand-tonality reasons,
copy grounded in visually-verified product facts only.
/tasse-die-pause is a deliberately minimal Hero+Pricing scaffold —
naming/design concept for that product is still undecided, so the
headline reads product.name live from Payload instead of a hardcoded
tagline.