diff --git a/app/[slug]/page.tsx b/app/[slug]/page.tsx
new file mode 100644
index 0000000..ec66659
--- /dev/null
+++ b/app/[slug]/page.tsx
@@ -0,0 +1,96 @@
+import type { Metadata } from "next";
+import Link from "next/link";
+import { notFound } from "next/navigation";
+import { draftMode } from "next/headers";
+import { Reveal } from "../components/Reveal";
+import { Footer } from "../components/Footer";
+import { PageBlocks } from "../components/PageBlocks";
+import { LivePageContent } from "../components/LivePageContent";
+import { getPageBySlug, getCompanySettings } from "../lib/payload";
+import { buildWebPageSchema } from "../lib/structuredData";
+
+// First generic catch-all content route in this repo — every other page
+// (blog posts excepted, which have their own [slug]) is its own static
+// directory under app/. Powers Payload's new Pages collection (the page
+// builder): a doc's `layout` blocks field renders via PageBlocks.tsx,
+// structurally parallel to how RichText.tsx renders Posts.content's own
+// (differently-shaped) Blocks. Next.js resolves any matching static route
+// (e.g. app/lebensuhr/page.tsx) before ever reaching this catch-all, so a
+// Pages document only actually serves a URL once the static file for that
+// slug, if any, is removed.
+export async function generateMetadata({
+  params,
+}: {
+  params: Promise<{ slug: string }>;
+}): Promise<Metadata> {
+  const { slug } = await params;
+  const page = await getPageBySlug(slug);
+  if (!page) return { title: "Seite nicht gefunden" };
+
+  const title = page.seoTitle || page.title;
+  const description = page.seoDescription ?? undefined;
+
+  return {
+    title,
+    description,
+    alternates: { canonical: `/${page.slug}` },
+    openGraph: {
+      title,
+      description,
+      url: `/${page.slug}`,
+      type: "website",
+      images: page.seoImage ? [{ url: page.seoImage }] : undefined,
+    },
+    twitter: {
+      title,
+      description,
+      images: page.seoImage ? [page.seoImage] : undefined,
+    },
+  };
+}
+
+export default async function DynamicPage({
+  params,
+}: {
+  params: Promise<{ slug: string }>;
+}) {
+  const { slug } = await params;
+  const { isEnabled: isPreview } = await draftMode();
+  const page = await getPageBySlug(slug, { draft: isPreview });
+  if (!page) notFound();
+
+  const seller = await getCompanySettings();
+  const pageSchema = buildWebPageSchema(page, seller);
+
+  return (
+    <>
+      <script type="application/ld+json" dangerouslySetInnerHTML={{ __html: JSON.stringify(pageSchema) }} />
+      <main className="flex flex-col flex-1 bg-bg-base">
+        {isPreview ? (
+          <LivePageContent initialPage={page} />
+        ) : (
+          <>
+            <Reveal className="flex flex-col gap-4 items-start pt-10 pb-8 px-[var(--layout-padding-x)] w-full max-w-[48rem] mx-auto">
+              <p className="flex items-center gap-2 text-body-sm text-text-muted">
+                <Link href="/" className="hover:text-brand transition-colors">Startseite</Link>
+                <span>›</span>
+                <span className="text-text-primary">{page.title}</span>
+              </p>
+              <p
+                className="font-semibold text-[clamp(2.25rem,1.393rem+1.786vw,3rem)] text-text-primary leading-[1.15]"
+                style={{ fontFamily: "var(--font-playfair)" }}
+              >
+                {page.title}
+              </p>
+            </Reveal>
+
+            <Reveal delay={0.1} className="w-full max-w-[48rem] mx-auto px-[var(--layout-padding-x)] pb-14 flex flex-col gap-5">
+              <PageBlocks blocks={page.layout} />
+            </Reveal>
+          </>
+        )}
+      </main>
+      <Footer />
+    </>
+  );
+}
diff --git a/app/components/LivePageContent.tsx b/app/components/LivePageContent.tsx
new file mode 100644
index 0000000..fb436fc
--- /dev/null
+++ b/app/components/LivePageContent.tsx
@@ -0,0 +1,46 @@
+"use client";
+
+import Link from "next/link";
+import { useLivePreview } from "@payloadcms/live-preview-react";
+import { Reveal } from "./Reveal";
+import { renderPageBlockSync } from "./PageBlocks";
+import { mapPayloadPage, type PayloadPage, type Page } from "../lib/payload";
+
+const PAYLOAD_URL = process.env.NEXT_PUBLIC_PAYLOAD_URL || "https://payload.mk360.de";
+
+// Live-previewable subset of a Pages document: breadcrumb/H1 and the
+// layout blocks — same "editable subset only" scope as LivePostContent.tsx
+// (see that file's own comment). `testimonialsRef` blocks are skipped here
+// (see renderPageBlockSync's own comment) since they need an async fetch a
+// client component can't perform inline; editing that block still shows up
+// once the page is saved and reloaded outside the preview iframe.
+export function LivePageContent({ initialPage }: { initialPage: Page }) {
+  const { data } = useLivePreview<PayloadPage>({
+    initialData: initialPage as unknown as PayloadPage,
+    serverURL: PAYLOAD_URL,
+    depth: 2,
+  });
+  const page = data?.slug ? mapPayloadPage(data) : initialPage;
+
+  return (
+    <>
+      <Reveal className="flex flex-col gap-4 items-start pt-10 pb-8 px-[var(--layout-padding-x)] w-full max-w-[48rem] mx-auto">
+        <p className="flex items-center gap-2 text-body-sm text-text-muted">
+          <Link href="/" className="hover:text-brand transition-colors">Startseite</Link>
+          <span>›</span>
+          <span className="text-text-primary">{page.title}</span>
+        </p>
+        <p
+          className="font-semibold text-[clamp(2.25rem,1.393rem+1.786vw,3rem)] text-text-primary leading-[1.15]"
+          style={{ fontFamily: "var(--font-playfair)" }}
+        >
+          {page.title}
+        </p>
+      </Reveal>
+
+      <Reveal delay={0.1} className="w-full max-w-[48rem] mx-auto px-[var(--layout-padding-x)] pb-14 flex flex-col gap-5">
+        {page.layout.map(renderPageBlockSync)}
+      </Reveal>
+    </>
+  );
+}
diff --git a/app/components/PageBlocks.tsx b/app/components/PageBlocks.tsx
new file mode 100644
index 0000000..3e8611d
--- /dev/null
+++ b/app/components/PageBlocks.tsx
@@ -0,0 +1,168 @@
+import Image from "next/image";
+import Link from "next/link";
+import type { PageBlock } from "../lib/payload";
+import { getTestimonials } from "../lib/payload";
+import { RichText } from "./RichText";
+import { Quote } from "./Quote";
+import { StepArrow } from "./StepArrow";
+import { STEP_ICONS } from "./icons/StepIcons";
+import { TestimonialsGrid } from "./TestimonialsGrid";
+
+// Renders a Payload Pages document's `layout` blocks field — structurally
+// parallel to RichText.tsx's own `blocks: {...}` converter map, but one
+// level up (full page sections, not inline Lexical nodes). Each block
+// component reuses the exact same visual treatment already hand-built on
+// /lebensuhr, /3x3-system, and /7-tage-klarheits-check, rather than
+// inventing new styling — this is what those pages' repeated patterns get
+// consolidated into for CMS-driven pages going forward.
+export async function PageBlocks({ blocks }: { blocks: PageBlock[] }) {
+  const rendered = await Promise.all(
+    blocks.map(async (block) => {
+      if (block.blockType === "testimonialsRef") {
+        const testimonials = await getTestimonials(block.page);
+        if (testimonials.length === 0) return null;
+        return <TestimonialsGrid key={block.id} testimonials={testimonials} />;
+      }
+      return renderPageBlockSync(block);
+    })
+  );
+  return <>{rendered}</>;
+}
+
+// Every block EXCEPT testimonialsRef (needs its own async data fetch,
+// which a client component can't await — see LivePageContent.tsx, which
+// uses this directly and simply skips that one block type in preview,
+// same "live-previewable subset" scope-cut LivePostContent.tsx already
+// makes for its own author-bio/"Weiterlesen" chrome).
+export function renderPageBlockSync(block: PageBlock): React.ReactNode {
+  switch (block.blockType) {
+    case "richTextSection":
+      return <RichText key={block.id} content={block.content} />;
+
+    case "quote":
+      return <Quote key={block.id}>{block.text}</Quote>;
+
+    case "image":
+      if (!block.image) return null;
+      return (
+        <div key={block.id} className="flex flex-col gap-2 w-full">
+          <div className="relative w-full aspect-[3/2] rounded-xl overflow-hidden bg-bg-muted">
+            <Image alt={block.caption ?? ""} src={block.image} fill sizes="(min-width: 768px) 48rem, 100vw" className="object-contain" />
+          </div>
+          {block.caption && <p className="text-body-sm text-text-muted text-center">{block.caption}</p>}
+        </div>
+      );
+
+    case "pillList":
+      return (
+        <div key={block.id} className="flex flex-wrap gap-2">
+          {block.items.map((item) => (
+            <span key={item.id} className="text-body-sm text-text-muted bg-bg-muted rounded-full px-3 py-1">{item.label}</span>
+          ))}
+        </div>
+      );
+
+    case "checklistImage":
+      return (
+        <div key={block.id} className="flex flex-col lg:flex-row gap-8 lg:gap-10 items-center w-full">
+          {block.image && (
+            <div className="relative w-full lg:w-[44%] lg:shrink-0 rounded-xl overflow-hidden bg-bg-muted" style={{ minHeight: "16rem" }}>
+              <Image alt="" src={block.image} fill sizes="(min-width: 1024px) 44vw, 100vw" className="object-cover" />
+            </div>
+          )}
+          <ul className="flex-1 w-full flex flex-col gap-4">
+            {block.items.map((item) => (
+              <li key={item.id} className="flex items-start gap-3">
+                <CheckIcon />
+                <p className="text-body text-text-body">{item.text}</p>
+              </li>
+            ))}
+          </ul>
+        </div>
+      );
+
+    case "table":
+      return (
+        <div key={block.id} className="bg-bg-muted rounded-xl overflow-hidden w-full">
+          <table className="w-full text-left border-collapse">
+            <thead>
+              <tr className="border-b-2 border-brand">
+                <th className="py-3 pl-6 pr-4 font-semibold text-body-sm text-text-primary uppercase tracking-wide">{block.labelHeader}</th>
+                <th className="py-3 pr-6 font-semibold text-body-sm text-text-primary uppercase tracking-wide">{block.valueHeader}</th>
+              </tr>
+            </thead>
+            <tbody>
+              {block.rows.map((row, i) => (
+                <tr key={row.id} className={i % 2 === 1 ? "bg-bg-base/60" : undefined}>
+                  <td className="py-2.5 pl-6 pr-4 text-body text-text-body">{row.label}</td>
+                  <td className="py-2.5 pr-6 font-semibold text-body text-text-primary">{row.value}</td>
+                </tr>
+              ))}
+            </tbody>
+          </table>
+        </div>
+      );
+
+    case "stepRow": {
+      const icons = block.items.map((item) => STEP_ICONS[item.icon]);
+      return (
+        <div key={block.id} className="flex flex-col lg:flex-row items-center lg:items-start gap-8 lg:gap-2 w-full">
+          {block.items.flatMap((item, i) => [
+            <div key={item.id} className="group flex flex-col items-center gap-4 lg:gap-5 flex-1 min-w-0">
+              <div className="flex items-center justify-center w-16 h-14 shrink-0 transition-transform duration-300 group-hover:scale-110">
+                {icons[i]?.()}
+              </div>
+              <div className="flex flex-col gap-1 text-center">
+                <p className="font-semibold text-text-primary text-[1rem]">{item.title}</p>
+                <p className="text-[0.875rem] text-text-muted leading-[1.5]">{item.description}</p>
+              </div>
+            </div>,
+            i < block.items.length - 1 ? (
+              <div key={`arrow-${item.id}`} className="flex items-center justify-center shrink-0 lg:mt-5">
+                <StepArrow className="w-8 h-8 rotate-90 lg:w-10 lg:h-4 lg:rotate-0" />
+              </div>
+            ) : null,
+          ])}
+        </div>
+      );
+    }
+
+    case "testimonialsRef":
+      // Needs an async fetch — handled by PageBlocks (server) above.
+      // Skipped in the client-side live-preview renderer.
+      return null;
+
+    case "ctaCard":
+      return (
+        <Link
+          key={block.id}
+          href={block.href}
+          className="group flex items-center justify-between gap-4 border border-border rounded-md px-6 py-5 hover:border-brand transition-colors"
+        >
+          <div className="flex flex-col gap-1">
+            <p className="font-bold text-[0.8125rem] text-brand">{block.eyebrow}</p>
+            <p className="font-semibold text-body text-text-primary" style={{ fontFamily: "var(--font-lora)" }}>{block.title}</p>
+            {block.description && <p className="text-body-sm text-text-muted">{block.description}</p>}
+          </div>
+          <svg viewBox="0 0 20 20" className="size-4 shrink-0 text-text-primary transition-transform duration-200 group-hover:translate-x-1" fill="none" aria-hidden="true">
+            <path d="M4 10h12m0 0-5-5m5 5-5 5" stroke="currentColor" strokeWidth="2" strokeLinecap="round" strokeLinejoin="round" />
+          </svg>
+        </Link>
+      );
+
+    default:
+      // Unknown/malformed block — same "skip rather than crash" convention
+      // RichText.tsx's own blocks use.
+      return null;
+  }
+}
+
+// Same checkmark used by /lebensuhr's and /7-tage-klarheits-check's own
+// checklists.
+function CheckIcon() {
+  return (
+    <svg width="18" height="18" viewBox="0 0 18 18" fill="none" className="shrink-0 mt-1">
+      <path d="M3 9.5l4 4L15 4" stroke="#f6a701" strokeWidth="2.2" strokeLinecap="round" strokeLinejoin="round" />
+    </svg>
+  );
+}
diff --git a/app/components/Quote.tsx b/app/components/Quote.tsx
new file mode 100644
index 0000000..5515c9c
--- /dev/null
+++ b/app/components/Quote.tsx
@@ -0,0 +1,15 @@
+// Same visual language as RichText.tsx's Quote converter (Caveat script +
+// brand divider) — extracted here so PageBlocks.tsx (and any future hand-
+// written page) can reuse it instead of each page defining its own copy,
+// which is what /lebensuhr, /3x3-system, and /ueber-mich each did before
+// this existed.
+export function Quote({ children }: { children: React.ReactNode }) {
+  return (
+    <div className="relative flex items-start gap-6 w-full my-2">
+      <div className="w-px self-stretch bg-brand shrink-0" />
+      <p className="text-text-primary text-[1.75rem] leading-[1.1] flex-1" style={{ fontFamily: "var(--font-caveat)" }}>
+        {children}
+      </p>
+    </div>
+  );
+}
diff --git a/app/lib/payload.ts b/app/lib/payload.ts
index 48526da..b5258e4 100644
--- a/app/lib/payload.ts
+++ b/app/lib/payload.ts
@@ -1283,3 +1283,109 @@ export async function getTrackingCodes(): Promise<TrackingCode[]> {
   const data: { docs?: TrackingCode[] } = await res.json();
   return Array.isArray(data.docs) ? data.docs : [];
 }
+
+// ── Pages (generic slug-routed content pages / page builder) ──────────────
+// Powers app/[slug]/page.tsx — the first generic catch-all route in this
+// repo (every other content page today is its own static directory).
+// `layout` is a Payload native `type: 'blocks'` field (docker/payload/src/
+// collections/Pages.ts), a different shape from Posts.content's Lexical-
+// embedded Blocks (see RichText.tsx's own comment) — each block here is a
+// full page section, not an inline prose element.
+
+export type PageBlock =
+  | { blockType: "richTextSection"; id: string; content: unknown }
+  | { blockType: "stepRow"; id: string; items: { id: string; icon: string; title: string; description: string }[] }
+  | { blockType: "quote"; id: string; text: string; label: string | null }
+  | { blockType: "image"; id: string; image: string | null; caption: string | null }
+  | { blockType: "pillList"; id: string; items: { id: string; label: string }[] }
+  | { blockType: "checklistImage"; id: string; image: string | null; items: { id: string; text: string }[] }
+  | { blockType: "table"; id: string; labelHeader: string; valueHeader: string; rows: { id: string; label: string; value: string }[] }
+  | { blockType: "testimonialsRef"; id: string; page: TestimonialsPage }
+  | { blockType: "ctaCard"; id: string; eyebrow: string; title: string; description: string | null; href: string };
+
+export type Page = {
+  id: number;
+  title: string;
+  slug: string;
+  layout: PageBlock[];
+  seoTitle: string | null;
+  seoDescription: string | null;
+  seoImage: string | null;
+};
+
+type PayloadPageImageField = { url?: string | null } | number | null;
+
+type PayloadPageBlock =
+  | { blockType: "richTextSection"; id: string; content: unknown }
+  | { blockType: "stepRow"; id: string; items: { id: string; icon: string; title: string; description: string }[] }
+  | { blockType: "quote"; id: string; text: string; label?: string | null }
+  | { blockType: "image"; id: string; image: PayloadPageImageField; caption?: string | null }
+  | { blockType: "pillList"; id: string; items: { id: string; label: string }[] }
+  | { blockType: "checklistImage"; id: string; image: PayloadPageImageField; items: { id: string; text: string }[] }
+  | { blockType: "table"; id: string; labelHeader: string; valueHeader: string; rows: { id: string; label: string; value: string }[] }
+  | { blockType: "testimonialsRef"; id: string; page: TestimonialsPage }
+  | { blockType: "ctaCard"; id: string; eyebrow: string; title: string; description?: string | null; href: string };
+
+export type PayloadPage = {
+  id: number;
+  title: string;
+  slug: string;
+  layout: PayloadPageBlock[];
+  seoTitle?: string | null;
+  seoDescription?: string | null;
+  seoImage?: { url: string } | number | null;
+};
+
+function mapPayloadPageImage(ref: PayloadPageImageField): string | null {
+  return typeof ref === "object" && ref && typeof ref.url === "string" ? ref.url : null;
+}
+
+function mapPayloadPageBlock(block: PayloadPageBlock): PageBlock {
+  switch (block.blockType) {
+    case "image":
+      return { blockType: "image", id: block.id, image: mapPayloadPageImage(block.image), caption: block.caption ?? null };
+    case "checklistImage":
+      return { blockType: "checklistImage", id: block.id, image: mapPayloadPageImage(block.image), items: block.items };
+    case "quote":
+      return { blockType: "quote", id: block.id, text: block.text, label: block.label ?? null };
+    case "ctaCard":
+      return { blockType: "ctaCard", id: block.id, eyebrow: block.eyebrow, title: block.title, description: block.description ?? null, href: block.href };
+    default:
+      return block;
+  }
+}
+
+// Shared by getPageBySlug() and LivePageContent.tsx (re-maps the raw
+// document useLivePreview receives via postMessage using this same logic)
+// — same reuse pattern as mapPayloadPost.
+export function mapPayloadPage(doc: PayloadPage): Page {
+  return {
+    id: doc.id,
+    title: doc.title,
+    slug: doc.slug,
+    layout: (doc.layout ?? []).map(mapPayloadPageBlock),
+    seoTitle: doc.seoTitle || null,
+    seoDescription: doc.seoDescription || null,
+    seoImage: typeof doc.seoImage === "object" && doc.seoImage ? doc.seoImage.url : null,
+  };
+}
+
+export async function getPageBySlug(slug: string, options?: { draft?: boolean }): Promise<Page | null> {
+  const params = new URLSearchParams({
+    "where[tenant.slug][equals]": TENANT_SLUG,
+    "where[slug][equals]": slug,
+    depth: "2",
+    limit: "1",
+  });
+
+  const res = await fetch(`${PAYLOAD_URL}/api/pages?${params}`, livePreviewCacheOption(Boolean(options?.draft)));
+  if (!res.ok) {
+    console.error(`getPageBySlug: Payload returned ${res.status} ${res.statusText}`);
+    return null;
+  }
+
+  const data: { docs?: PayloadPage[] } = await res.json();
+  const doc = data.docs?.[0];
+  if (!doc) return null;
+  return mapPayloadPage(doc);
+}
diff --git a/app/lib/structuredData.ts b/app/lib/structuredData.ts
index 5517c3c..8a81194 100644
--- a/app/lib/structuredData.ts
+++ b/app/lib/structuredData.ts
@@ -100,3 +100,23 @@ export function buildArticleSchema(
 // directly (no need for a shared component around one line of JSX, and
 // keeps this file free of "use client"/React concerns so server
 // components can import it without issue).
+
+// Generic fallback for content pages with no bespoke schema type of their
+// own (Article for blog posts, Product for PDPs) — the Payload Pages
+// collection (page builder) serves arbitrary content types, so a generic
+// WebPage node is the right shape rather than guessing at a more specific
+// one from the blocks it happens to contain.
+export function buildWebPageSchema(
+  page: { title: string; seoDescription: string | null; slug: string },
+  seller: CompanySettings | null,
+): Record<string, unknown> {
+  const url = `${SITE_URL}/${page.slug}`;
+  return {
+    "@context": "https://schema.org",
+    "@type": "WebPage",
+    name: page.title,
+    url,
+    ...(page.seoDescription ? { description: page.seoDescription } : {}),
+    isPartOf: seller ? { "@id": `${SITE_URL}/#organization` } : { "@type": "Organization", name: "einfach produktiv." },
+  };
+}