Add PDP for Einfach anfangen. (todo-starter)

New product page at /einfach-anfangen — Hero (breadcrumb/price/CTA),
"Eine Karte. Ein Tag." 3-step section (same icon set as todo-cards'
HowItWorks), a spec bullet list, and a closing pricing panel. Follows the
same hand-coded structure as der-eine/todo-cards (bespoke Hero prose, not
read from Products.description). detailHref updated in Payload to point
here instead of the unbuilt /todo-starter.

Co-Authored-By: Claude Sonnet 5 <noreply@anthropic.com>
Claude-Session: https://claude.ai/code/session_01J1Hu5bZ1kZUgKhab6yNwCt

app/einfach-anfangen/components/Focus.tsx

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+import Image from "next/image";
+import { Reveal, RevealGroup, RevealItem } from "../../components/Reveal";
+
+const bullets = [
+  "10 ToDo-Karten",
+  "Platz für bis zu 7 Aufgaben",
+  "7,5 × 12,5 cm – passt in jede Tasche",
+  "Freie Rückseite für Notizen",
+  "Kleine Trink-Erinnerung auf jeder Karte",
+  "Hochwertiges Papier",
+  "Produziert in Deutschland",
+];
+
+// Spec bullet list — same "hand-written, not modeled in Products" reasoning
+// as todo-cards/Pricing.tsx's own bullets. Two-column at sm+ since 7 items
+// in one column ran noticeably longer than every other section on the page.
+export function Focus() {
+  return (
+    <section className="w-full bg-bg-base py-12 md:py-16 px-[var(--layout-padding-x)]">
+      <Reveal className="flex flex-col gap-2 items-center text-center mb-10">
+        <p
+          className="font-semibold text-h-emphasis text-text-primary"
+          style={{ fontFamily: "var(--font-lora)" }}
+        >
+          10 Karten für deinen Alltag
+        </p>
+        <p className="text-body text-text-muted max-w-[42rem] w-full text-left md:text-center">
+          Eine Karte für heute. Für das, was gerade ansteht.
+        </p>
+      </Reveal>
+
+      <RevealGroup className="grid grid-cols-1 sm:grid-cols-2 gap-x-10 gap-y-3 w-full max-w-[36rem] mx-auto">
+        {bullets.map((b) => (
+          <RevealItem key={b} className="flex gap-2 items-center">
+            <Image alt="" src="/icon-bullet-dot.svg" width={4} height={4} className="size-1 shrink-0" />
+            <span className="text-body-sm text-text-primary">{b}</span>
+          </RevealItem>
+        ))}
+      </RevealGroup>
+    </section>
+  );
+}

app/einfach-anfangen/components/Hero.tsx

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+import Link from "next/link";
+import Image from "next/image";
+import { AddToCartButton } from "../../components/AddToCartButton";
+import { Reveal } from "../../components/Reveal";
+import { ProductName } from "../../components/ProductName";
+import { getProductBySlug, getShippingSettings, getDefaultTaxRatePercent, getKleinunternehmer } from "../../lib/payload";
+import { formatPrice, discountPercent } from "../../lib/format";
+import { effectiveTaxRate } from "../../lib/cartTotals";
+
+// Same "compact early teaser + delivery-time repeated next to every buy
+// button" reasoning as TodoKartenHero.tsx/der-eine's Hero.tsx. Body copy is
+// hardcoded here (not read from product.description) — same convention as
+// those two, see der-eine/page.tsx's own comment on why the CMS field and
+// this page's tuned prose are allowed to say different things.
+export async function Hero() {
+  const [product, shipping, defaultTaxRate, kleinunternehmer] = await Promise.all([
+    getProductBySlug("todo-starter"),
+    getShippingSettings(),
+    getDefaultTaxRatePercent(),
+    getKleinunternehmer(),
+  ]);
+  const discount = product ? discountPercent(product.price, product.compareAtPrice) : null;
+  const taxRate = product ? effectiveTaxRate(product, defaultTaxRate) : null;
+  const fullyOutOfStock = product
+    ? !product.active || (product.variants.length > 0 ? product.variants.every((v) => v.outOfStock) : product.outOfStock)
+    : false;
+  const anyLowStock = product
+    ? product.active && (product.variants.length > 0 ? product.variants.some((v) => v.lowStock) : product.lowStock)
+    : false;
+
+  return (
+    <section className="bg-bg-base w-full overflow-hidden">
+      <div className="flex flex-col lg:grid lg:grid-cols-12 gap-8 lg:gap-[var(--layout-grid-gap)] pt-10 md:pt-12">
+        <Reveal className="order-1 lg:order-none lg:col-span-5 flex flex-col gap-6 items-start pl-[var(--layout-padding-x)] pr-10 lg:pr-0">
+          <p className="flex items-center gap-2 text-body-sm text-text-muted">
+            <Link href="/" className="hover:text-brand transition-colors">
+              Startseite
+            </Link>
+            <span>›</span>
+            <Link href="/#werkzeuge" className="hover:text-brand transition-colors">
+              Werkzeuge
+            </Link>
+            <span>›</span>
+            <span className="text-text-primary">{product ? <ProductName name={product.name} /> : "Einfach anfangen."}</span>
+          </p>
+
+          <div className="flex flex-col gap-6 items-start w-full flex-1 lg:justify-center">
+            <div className="flex flex-col gap-2 items-start w-full">
+              <p
+                className="font-semibold text-h-page text-text-primary"
+                style={{ fontFamily: "var(--font-playfair)" }}
+              >
+                {product ? <ProductName name={product.name} /> : "Einfach anfangen."}
+              </p>
+              {product?.subline && (
+                <p
+                  className="font-semibold text-h3 text-text-primary"
+                  style={{ fontFamily: "var(--font-lora)" }}
+                >
+                  {product.subline}
+                </p>
+              )}
+            </div>
+
+            <div className="flex flex-col gap-4">
+              <p className="text-body text-text-body">
+                Nicht alles. Nicht irgendwann. Nur die paar Dinge, die heute wichtig sind.
+              </p>
+              <p className="text-body text-text-body">
+                Einfach anfangen. sind ToDo-Karten für deinen Alltag – mit Platz für bis zu sieben Aufgaben, einem kleinen Feld für „Das war heute schön" und einer freien Rückseite für Notizen.
+              </p>
+              <p className="text-body text-text-body">
+                Dazu eine kleine Trink-Erinnerung. Weil man das zwischen all den anderen Dingen gern mal vergisst.
+              </p>
+            </div>
+
+            <div className="flex flex-col gap-1 items-start">
+              {product && (
+                <div className="flex gap-2 items-baseline">
+                  {discount !== null && (
+                    <p className="text-body text-text-muted line-through">{formatPrice(product.compareAtPrice!)}</p>
+                  )}
+                  <p className="font-bold text-h3 text-text-primary">{formatPrice(product.price)}</p>
+                  <p className="text-label text-text-muted">
+                    {kleinunternehmer
+                      ? product.noShippingCost
+                        ? "Keine Versandkosten"
+                        : "zzgl. Versand"
+                      : `inkl. ${taxRate}% MwSt. ${product.noShippingCost ? "– keine Versandkosten" : "zzgl. Versand"}`}
+                  </p>
+                </div>
+              )}
+              {!product?.noShippingCost && (
+                <p className="text-label text-text-muted">
+                  Lieferzeit: {shipping.totalDays.min}–{shipping.totalDays.max} Werktage innerhalb Deutschlands
+                </p>
+              )}
+              {anyLowStock && <p className="text-label font-bold text-warning">Nur noch wenige verfügbar</p>}
+            </div>
+
+            {product && (
+              <AddToCartButton
+                label="In den Warenkorb"
+                className="w-full sm:w-auto inline-flex items-center justify-center px-8 py-[0.8125rem] rounded-sm bg-brand hover:bg-brand-hover active:scale-[0.97] transition-all font-bold text-body text-text-primary text-center focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-brand focus-visible:ring-offset-2 focus-visible:ring-offset-bg-base"
+                numericId={product.numericId}
+                outOfStock={fullyOutOfStock}
+                maxQty={product.maxQty}
+                variants={product.active ? product.variants : []}
+              />
+            )}
+          </div>
+        </Reveal>
+
+        <div className="order-0 lg:order-none lg:col-span-7 relative w-full aspect-[16/10] lg:aspect-auto lg:min-h-[28rem] bg-bg-muted overflow-hidden">
+          {product && <Image src={product.image} alt={product.name} fill sizes="(min-width: 1024px) 58vw, 100vw" className="object-cover" />}
+        </div>
+      </div>
+    </section>
+  );
+}

app/einfach-anfangen/components/HowItWorks.tsx

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+import { Fragment } from "react";
+import Image from "next/image";
+import { Reveal, RevealGroup, RevealItem } from "../../components/Reveal";
+import { StepArrow } from "../../components/StepArrow";
+
+// Same icon-step-*.png set and layout as todo-cards/components/HowItWorks.tsx
+// — write / choose-and-start / check off maps onto the same three glyphs.
+const steps = [
+  {
+    icon: "/icon-step-1.png",
+    width: 165,
+    height: 177,
+    title: "1. Aufschreiben",
+    desc: "Was steht heute an?",
+  },
+  {
+    icon: "/icon-step-2.png",
+    width: 180,
+    height: 168,
+    title: "2. Anfangen",
+    desc: "Eine Sache auswählen und loslegen.",
+  },
+  {
+    icon: "/icon-step-3.png",
+    width: 180,
+    height: 177,
+    title: "3. Abhaken",
+    desc: "Was erledigt ist, darf weg. Der Rest kommt später.",
+  },
+];
+
+export function HowItWorks() {
+  return (
+    <section className="w-full bg-bg-base flex flex-col gap-12 items-center py-12 sm:py-16 px-[var(--layout-padding-x)]">
+      <Reveal className="flex flex-col gap-2 items-center text-center">
+        <p
+          className="font-semibold text-h-emphasis text-text-primary"
+          style={{ fontFamily: "var(--font-lora)" }}
+        >
+          Eine Karte. Ein Tag.
+        </p>
+      </Reveal>
+
+      <RevealGroup className="flex flex-col sm:flex-row gap-8 items-center sm:items-start w-full lg:px-[16.25rem]">
+        {steps.map((step, i) => (
+          <Fragment key={step.title}>
+            <RevealItem className="group flex flex-col gap-4 items-center text-center flex-1 max-w-xs sm:max-w-none">
+              <Image
+                src={step.icon}
+                alt=""
+                width={step.width}
+                height={step.height}
+                className="h-16 w-auto object-contain transition-transform duration-300 group-hover:scale-110"
+              />
+              <p className="font-semibold text-body text-text-primary">{step.title}</p>
+              <p className="text-body-sm text-text-primary text-center">{step.desc}</p>
+            </RevealItem>
+            {i < steps.length - 1 && (
+              <div className="flex items-center justify-center shrink-0 sm:mt-[1.5rem]">
+                <StepArrow className="w-8 h-8 rotate-90 sm:w-10 sm:h-4 sm:rotate-0" />
+              </div>
+            )}
+          </Fragment>
+        ))}
+      </RevealGroup>
+    </section>
+  );
+}

app/einfach-anfangen/components/Pricing.tsx

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+import Image from "next/image";
+import { AddToCartButton } from "../../components/AddToCartButton";
+import { Reveal } from "../../components/Reveal";
+import { ProductName } from "../../components/ProductName";
+import { getProductBySlug, getShippingSettings, getDefaultTaxRatePercent, getKleinunternehmer } from "../../lib/payload";
+import { formatPrice, discountPercent } from "../../lib/format";
+import { effectiveTaxRate } from "../../lib/cartTotals";
+
+// Same closing-CTA-panel pattern as todo-cards/components/Pricing.tsx.
+export async function Pricing() {
+  const [product, shipping, defaultTaxRate, kleinunternehmer] = await Promise.all([
+    getProductBySlug("todo-starter"),
+    getShippingSettings(),
+    getDefaultTaxRatePercent(),
+    getKleinunternehmer(),
+  ]);
+  if (!product) return null;
+  const discount = discountPercent(product.price, product.compareAtPrice);
+  const taxRate = effectiveTaxRate(product, defaultTaxRate);
+  const fullyOutOfStock =
+    !product.active || (product.variants.length > 0 ? product.variants.every((v) => v.outOfStock) : product.outOfStock);
+  const anyLowStock = product.active && (product.variants.length > 0 ? product.variants.some((v) => v.lowStock) : product.lowStock);
+
+  return (
+    <section className="w-full bg-bg-base px-[var(--layout-padding-x)] py-8">
+      <Reveal className="bg-bg-muted rounded-md flex flex-col lg:flex-row gap-8 lg:gap-12 items-center p-6 lg:pl-8 lg:pr-10 lg:py-6">
+        <div className="group relative w-full lg:w-[25.625rem] lg:shrink-0 aspect-[410/227] rounded-sm overflow-hidden">
+          <Image
+            src={product.image}
+            alt={product.name}
+            fill
+            sizes="(min-width: 1024px) 410px, 100vw"
+            className="object-cover transition-transform duration-500 group-hover:scale-105"
+          />
+          {fullyOutOfStock ? (
+            <span className="absolute top-3 left-3 rounded-full bg-text-muted px-2.5 py-1 text-label font-bold text-bg-base">
+              Ausverkauft
+            </span>
+          ) : (
+            discount !== null && (
+              <span className="absolute top-3 left-3 rounded-full bg-brand px-2.5 py-1 text-label font-bold text-text-primary">
+                -{discount}%
+              </span>
+            )
+          )}
+        </div>
+
+        <div className="flex flex-col gap-3 items-start flex-1 min-w-0 w-full">
+          <p
+            className="font-semibold text-h-small text-text-primary"
+            style={{ fontFamily: "var(--font-lora)" }}
+          >
+            <ProductName name={product.name} />
+          </p>
+          {product.subline && <p className="text-body-sm text-text-primary">{product.subline}</p>}
+        </div>
+
+        <div className="flex flex-col gap-3 items-start w-full lg:w-[18.75rem] lg:shrink-0">
+          <div className="flex flex-col gap-1 items-start">
+            <div className="flex gap-2 items-baseline">
+              {discount !== null && (
+                <p className="text-body text-text-muted line-through">{formatPrice(product.compareAtPrice!)}</p>
+              )}
+              <p className="font-bold text-h3 text-text-primary">{formatPrice(product.price)}</p>
+            </div>
+            <p className="text-label text-text-muted">
+              {kleinunternehmer
+                ? product.noShippingCost
+                  ? "Keine Versandkosten"
+                  : "zzgl. Versand"
+                : `inkl. ${taxRate}% MwSt. ${product.noShippingCost ? "– keine Versandkosten" : "zzgl. Versand"}`}
+            </p>
+            {!product.noShippingCost && (
+              <p className="text-label text-text-muted">
+                Lieferzeit: {shipping.totalDays.min}–{shipping.totalDays.max} Werktage innerhalb Deutschlands
+              </p>
+            )}
+          </div>
+          {anyLowStock && <p className="text-label font-bold text-warning">Nur noch wenige verfügbar</p>}
+          <AddToCartButton
+            label="In den Warenkorb"
+            className="w-full inline-flex items-center justify-center px-6 py-[0.8125rem] rounded-sm bg-brand hover:bg-brand-hover active:scale-[0.97] transition-all font-bold text-body text-text-primary text-center focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-brand focus-visible:ring-offset-2 focus-visible:ring-offset-bg-muted"
+            numericId={product.numericId}
+            outOfStock={!product.active || product.outOfStock}
+            maxQty={product.maxQty}
+            variants={product.active ? product.variants : []}
+          />
+        </div>
+      </Reveal>
+    </section>
+  );
+}

app/einfach-anfangen/page.tsx

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+import type { Metadata } from "next";
+import { Hero } from "./components/Hero";
+import { HowItWorks } from "./components/HowItWorks";
+import { Focus } from "./components/Focus";
+import { Pricing } from "./components/Pricing";
+import { Footer } from "../components/Footer";
+import { getProductBySlug, getCompanySettings } from "../lib/payload";
+import { buildProductSchema } from "../lib/structuredData";
+
+const title = "Einfach anfangen. – Die Karte für die Dinge, die heute anstehen.";
+
+// Description reads from the live product, same pattern as der-eine/
+// tasse-die-pause — see der-eine/page.tsx's own comment on why this and
+// the hand-written Hero prose are allowed to differ.
+export async function generateMetadata(): Promise<Metadata> {
+  const product = await getProductBySlug("todo-starter");
+  const description = product?.descriptionText || undefined;
+  return {
+    title,
+    description,
+    alternates: { canonical: "/einfach-anfangen" },
+    openGraph: { title, description, url: "/einfach-anfangen" },
+    twitter: { title, description },
+  };
+}
+
+export default async function EinfachAnfangenPage() {
+  const [product, seller] = await Promise.all([
+    getProductBySlug("todo-starter"),
+    getCompanySettings(),
+  ]);
+  const productSchema = product
+    ? buildProductSchema(product, "https://einfach-produktiv.mk360.de/einfach-anfangen", seller)
+    : null;
+
+  return (
+    <>
+      {productSchema && (
+        <script type="application/ld+json" dangerouslySetInnerHTML={{ __html: JSON.stringify(productSchema) }} />
+      )}
+      <main className="flex flex-col flex-1">
+        <Hero />
+        <HowItWorks />
+        <Focus />
+        <Pricing />
+      </main>
+      <Footer />
+    </>
+  );
+}