diff --git a/app/cart/components/CartContent.tsx b/app/cart/components/CartContent.tsx
index 27d8469..f6d8c61 100644
--- a/app/cart/components/CartContent.tsx
+++ b/app/cart/components/CartContent.tsx
@@ -14,6 +14,7 @@ import { Reveal } from "../../components/Reveal";
 import { VersandModal } from "../../components/VersandModal";
 import { VatBreakdown } from "../../components/VatBreakdown";
 import { ArrowLeftIcon } from "../../components/ArrowLeftIcon";
+import { ProductName } from "../../components/ProductName";
 import { FreeShippingBanner } from "./FreeShippingBanner";
 import type { TrustBadge, ShippingSettings } from "../../lib/payload";
 
@@ -260,7 +261,7 @@ export function CartContent({
                         className="font-semibold text-h-small text-text-primary hover:text-brand transition-colors"
                         style={{ fontFamily: "var(--font-lora)" }}
                       >
-                        {product.name}
+                        <ProductName name={product.name} />
                         {entry.variant ? ` (${entry.variant})` : ""}
                       </Link>
                     ) : (
@@ -268,10 +269,11 @@ export function CartContent({
                         className="font-semibold text-h-small text-text-primary"
                         style={{ fontFamily: "var(--font-lora)" }}
                       >
-                        {product.name}
+                        <ProductName name={product.name} />
                         {entry.variant ? ` (${entry.variant})` : ""}
                       </p>
                     )}
+                    {product.subline && <p className="text-body-sm text-text-muted">{product.subline}</p>}
                     {/* Independent stacked rows, not grid siblings — no
                         equal-height pressure from neighboring lines, so a
                         plain conditional line is enough here. */}
diff --git a/app/components/ProductCard.tsx b/app/components/ProductCard.tsx
index f2839a3..5eb98ea 100644
--- a/app/components/ProductCard.tsx
+++ b/app/components/ProductCard.tsx
@@ -5,6 +5,7 @@ import { formatPrice, discountPercent } from "../lib/format";
 import { effectiveTaxRate } from "../lib/cartTotals";
 import { AddToCartInlineButton } from "./AddToCartInlineButton";
 import { WishlistButton } from "./WishlistButton";
+import { ProductName } from "./ProductName";
 import type { Product } from "../lib/payload";
 
 // Single shared card markup for every product grid (ProductGrid,
@@ -108,13 +109,14 @@ export function ProductCard({
               className="font-semibold text-h4 text-text-primary w-full hover:text-brand transition-colors"
               style={{ fontFamily: "var(--font-lora)" }}
             >
-              {product.name}
+              <ProductName name={product.name} />
             </Link>
           ) : (
             <p className="font-semibold text-h4 text-text-primary w-full" style={{ fontFamily: "var(--font-lora)" }}>
-              {product.name}
+              <ProductName name={product.name} />
             </p>
           )}
+          {product.subline && <p className="text-body-sm text-text-muted">{product.subline}</p>}
         </div>
         <p className="flex items-baseline gap-1.5">
           {discount !== null && (
diff --git a/app/components/ProductName.tsx b/app/components/ProductName.tsx
new file mode 100644
index 0000000..76d4ffe
--- /dev/null
+++ b/app/components/ProductName.tsx
@@ -0,0 +1,16 @@
+// Every hand-written PDP headline styles a trailing "." in brand color
+// (e.g. der-eine/Pricing.tsx's "Der Eine<span className="text-brand">.</span>"),
+// matching how every product's own Payload `name` is actually written
+// ("Der Eine.", "Die Pause.", "Einfach anfangen."). Anywhere `product.name`
+// is rendered as plain text instead (cards, cart line items, the one
+// Payload-driven PDP hero) silently lost that styling — this centralizes
+// the same trailing-period split so it can't drift per call site again.
+export function ProductName({ name }: { name: string }) {
+  if (!name.endsWith(".")) return <>{name}</>;
+  return (
+    <>
+      {name.slice(0, -1)}
+      <span className="text-brand">.</span>
+    </>
+  );
+}
diff --git a/app/der-eine/components/Hero.tsx b/app/der-eine/components/Hero.tsx
index 7d6a229..2141af9 100644
--- a/app/der-eine/components/Hero.tsx
+++ b/app/der-eine/components/Hero.tsx
@@ -63,12 +63,14 @@ export async function Hero() {
               >
                 Der Eine<span className="text-brand">.</span>
               </p>
-              <p
-                className="font-semibold text-h3 text-text-primary"
-                style={{ fontFamily: "var(--font-lora)" }}
-              >
-                Für die eine Sache, die gerade zählt.
-              </p>
+              {product?.subline && (
+                <p
+                  className="font-semibold text-h3 text-text-primary"
+                  style={{ fontFamily: "var(--font-lora)" }}
+                >
+                  {product.subline}
+                </p>
+              )}
             </div>
 
             <p className="text-body text-text-body">
diff --git a/app/lib/__tests__/cartTotals.test.ts b/app/lib/__tests__/cartTotals.test.ts
index 540a408..9e7c141 100644
--- a/app/lib/__tests__/cartTotals.test.ts
+++ b/app/lib/__tests__/cartTotals.test.ts
@@ -6,6 +6,7 @@ const product = (overrides: Partial<Product> = {}): Product => ({
   id: "todo-karten",
   numericId: 1,
   name: "ToDo-Karten",
+  subline: null,
   description: null,
   descriptionText: "",
   sku: null,
diff --git a/app/lib/payload.ts b/app/lib/payload.ts
index 867e871..28378f4 100644
--- a/app/lib/payload.ts
+++ b/app/lib/payload.ts
@@ -181,6 +181,9 @@ export type Product = {
   // slug-based call site.
   numericId: number;
   name: string;
+  // Short tagline shown under the name on cards/cart/PDP hero — see
+  // Products.ts's own field comment. null/"" means show nothing extra.
+  subline: string | null;
   // Raw Lexical richText JSON — rendered formatted (bold/italic/multiple
   // paragraphs) on the PDP via the shared <RichText> component. Plain-text
   // consumers (Passend-dazu cards, JSON-LD) use `descriptionText` below
@@ -271,6 +274,7 @@ export type Product = {
 type PayloadProduct = {
   id: number;
   name: string;
+  subline: string | null;
   slug: string;
   description: unknown | null;
   sku: string | null;
@@ -356,6 +360,7 @@ export function mapPayloadProduct(product: PayloadProduct): Product {
     id: product.slug,
     numericId: product.id,
     name: product.name,
+    subline: product.subline || null,
     description: product.description ?? null,
     descriptionText: extractPlainText(descriptionRoot),
     sku: product.sku || null,
diff --git a/app/tasse-die-pause/components/Hero.tsx b/app/tasse-die-pause/components/Hero.tsx
index 82248fe..9d7a22c 100644
--- a/app/tasse-die-pause/components/Hero.tsx
+++ b/app/tasse-die-pause/components/Hero.tsx
@@ -3,6 +3,7 @@ import Image from "next/image";
 import { AddToCartButton } from "../../components/AddToCartButton";
 import { Reveal } from "../../components/Reveal";
 import { RichText } from "../../components/RichText";
+import { ProductName } from "../../components/ProductName";
 import { getProductBySlug, getShippingSettings, getDefaultTaxRatePercent, getKleinunternehmer } from "../../lib/payload";
 import { formatPrice, discountPercent } from "../../lib/format";
 import { effectiveTaxRate } from "../../lib/cartTotals";
@@ -44,12 +45,19 @@ export async function Hero() {
           </p>
 
           <div className="flex flex-col gap-6 items-start w-full flex-1 lg:justify-center">
-            <p
-              className="font-semibold text-h-page text-text-primary"
-              style={{ fontFamily: "var(--font-playfair)" }}
-            >
-              {product?.name ?? "Tasse"}
-            </p>
+            <div className="flex flex-col gap-2 items-start w-full">
+              <p
+                className="font-semibold text-h-page text-text-primary"
+                style={{ fontFamily: "var(--font-playfair)" }}
+              >
+                {product ? <ProductName name={product.name} /> : "Tasse"}
+              </p>
+              {product?.subline && (
+                <p className="font-semibold text-h3 text-text-primary" style={{ fontFamily: "var(--font-lora)" }}>
+                  {product.subline}
+                </p>
+              )}
+            </div>
 
             {product?.description ? <RichText content={product.description} /> : null}
 
diff --git a/app/tasse-die-pause/components/Pricing.tsx b/app/tasse-die-pause/components/Pricing.tsx
index 5bab60a..cea47b9 100644
--- a/app/tasse-die-pause/components/Pricing.tsx
+++ b/app/tasse-die-pause/components/Pricing.tsx
@@ -2,6 +2,7 @@ import Image from "next/image";
 import { AddToCartButton } from "../../components/AddToCartButton";
 import { Reveal } from "../../components/Reveal";
 import { RichText } from "../../components/RichText";
+import { ProductName } from "../../components/ProductName";
 import { getProductBySlug, getShippingSettings, getDefaultTaxRatePercent, getKleinunternehmer } from "../../lib/payload";
 import { formatPrice, discountPercent } from "../../lib/format";
 import { effectiveTaxRate } from "../../lib/cartTotals";
@@ -47,8 +48,9 @@ export async function Pricing() {
             className="font-semibold text-h-small text-text-primary"
             style={{ fontFamily: "var(--font-lora)" }}
           >
-            {product.name}
+            <ProductName name={product.name} />
           </p>
+          {product.subline && <p className="text-body-sm font-semibold text-text-primary">{product.subline}</p>}
           {product.description ? <RichText content={product.description} /> : null}
         </div>
 
diff --git a/app/todo-cards/components/TodoKartenHero.tsx b/app/todo-cards/components/TodoKartenHero.tsx
index ca0d74c..7a68556 100644
--- a/app/todo-cards/components/TodoKartenHero.tsx
+++ b/app/todo-cards/components/TodoKartenHero.tsx
@@ -97,12 +97,14 @@ export async function TodoKartenHero() {
               >
                 ToDo-Karten<span className="text-brand">.</span>
               </p>
-              <p
-                className="font-semibold text-h3 text-text-primary"
-                style={{ fontFamily: "var(--font-lora)" }}
-              >
-                Kleine Karten. Große Wirkung.
-              </p>
+              {product?.subline && (
+                <p
+                  className="font-semibold text-h3 text-text-primary"
+                  style={{ fontFamily: "var(--font-lora)" }}
+                >
+                  {product.subline}
+                </p>
+              )}
             </div>
 
             <p className="text-body text-text-body">