diff --git a/app/[slug]/page.tsx b/app/[slug]/page.tsx
index ec66659..c01c976 100644
--- a/app/[slug]/page.tsx
+++ b/app/[slug]/page.tsx
@@ -76,12 +76,6 @@ export default async function DynamicPage({
                 <span>›</span>
                 <span className="text-text-primary">{page.title}</span>
               </p>
-              <p
-                className="font-semibold text-[clamp(2.25rem,1.393rem+1.786vw,3rem)] text-text-primary leading-[1.15]"
-                style={{ fontFamily: "var(--font-playfair)" }}
-              >
-                {page.title}
-              </p>
             </Reveal>
 
             <Reveal delay={0.1} className="w-full max-w-[48rem] mx-auto px-[var(--layout-padding-x)] pb-14 flex flex-col gap-5">
diff --git a/app/components/LivePageContent.tsx b/app/components/LivePageContent.tsx
index fb436fc..7f5cbf8 100644
--- a/app/components/LivePageContent.tsx
+++ b/app/components/LivePageContent.tsx
@@ -8,8 +8,9 @@ import { mapPayloadPage, type PayloadPage, type Page } from "../lib/payload";
 
 const PAYLOAD_URL = process.env.NEXT_PUBLIC_PAYLOAD_URL || "https://payload.mk360.de";
 
-// Live-previewable subset of a Pages document: breadcrumb/H1 and the
-// layout blocks — same "editable subset only" scope as LivePostContent.tsx
+// Live-previewable subset of a Pages document: the breadcrumb and the
+// layout blocks (the H1 now lives in the first block, usually a "hero" —
+// see HeroBlock.ts) — same "editable subset only" scope as LivePostContent.tsx
 // (see that file's own comment). `testimonialsRef` blocks are skipped here
 // (see renderPageBlockSync's own comment) since they need an async fetch a
 // client component can't perform inline; editing that block still shows up
@@ -30,12 +31,6 @@ export function LivePageContent({ initialPage }: { initialPage: Page }) {
           <span>›</span>
           <span className="text-text-primary">{page.title}</span>
         </p>
-        <p
-          className="font-semibold text-[clamp(2.25rem,1.393rem+1.786vw,3rem)] text-text-primary leading-[1.15]"
-          style={{ fontFamily: "var(--font-playfair)" }}
-        >
-          {page.title}
-        </p>
       </Reveal>
 
       <Reveal delay={0.1} className="w-full max-w-[48rem] mx-auto px-[var(--layout-padding-x)] pb-14 flex flex-col gap-5">
diff --git a/app/components/PageBlocks.tsx b/app/components/PageBlocks.tsx
index 0df01c2..48dcf77 100644
--- a/app/components/PageBlocks.tsx
+++ b/app/components/PageBlocks.tsx
@@ -36,6 +36,31 @@ export async function PageBlocks({ blocks }: { blocks: PageBlock[] }) {
 // makes for its own author-bio/"Weiterlesen" chrome).
 export function renderPageBlockSync(block: PageBlock): React.ReactNode {
   switch (block.blockType) {
+    // Same "font-playfair clamp headline" treatment every hand-built page
+    // (/lebensuhr, /3x3-system, /ueber-mich) used for its own H1 before
+    // this block existed — see HeroBlock.ts's own comment on why the
+    // headline moved out of Pages.title and into here.
+    case "hero":
+      return (
+        <div key={block.id} className="flex flex-col gap-4 items-start">
+          <p
+            className="font-semibold text-[clamp(2.25rem,1.393rem+1.786vw,3rem)] text-text-primary leading-[1.15]"
+            style={{ fontFamily: "var(--font-playfair)" }}
+          >
+            {block.headline}
+          </p>
+          {block.subline && <p className="text-body text-text-muted">{block.subline}</p>}
+          {block.ctaLabel && block.ctaHref && (
+            <Link
+              href={block.ctaHref}
+              className="inline-flex items-center gap-2 bg-brand hover:brightness-95 active:scale-[0.97] transition-all rounded-sm px-6 py-3 font-semibold text-body text-text-primary"
+            >
+              {block.ctaLabel}
+            </Link>
+          )}
+        </div>
+      );
+
     case "richTextSection":
       return <RichText key={block.id} content={block.content} />;
 
diff --git a/app/lib/payload.ts b/app/lib/payload.ts
index ff6f1e8..56fda65 100644
--- a/app/lib/payload.ts
+++ b/app/lib/payload.ts
@@ -1293,6 +1293,7 @@ export async function getTrackingCodes(): Promise<TrackingCode[]> {
 // full page section, not an inline prose element.
 
 export type PageBlock =
+  | { blockType: "hero"; id: string; headline: string; subline: string | null; ctaLabel: string | null; ctaHref: string | null }
   | { blockType: "richTextSection"; id: string; content: unknown }
   | { blockType: "stepRow"; id: string; items: { id: string; icon: string; title: string; subtitle: string | null; description: string }[] }
   | { blockType: "quote"; id: string; text: string; label: string | null }
@@ -1317,6 +1318,7 @@ export type Page = {
 type PayloadPageImageField = { url?: string | null } | number | null;
 
 type PayloadPageBlock =
+  | { blockType: "hero"; id: string; headline: string; subline?: string | null; ctaLabel?: string | null; ctaHref?: string | null }
   | { blockType: "richTextSection"; id: string; content: unknown }
   | { blockType: "stepRow"; id: string; items: { id: string; icon: string; title: string; subtitle?: string | null; description: string }[] }
   | { blockType: "quote"; id: string; text: string; label?: string | null }
@@ -1358,6 +1360,15 @@ function mapPayloadPageBlock(block: PayloadPageBlock): PageBlock {
         id: block.id,
         items: block.items.map((item) => ({ ...item, subtitle: item.subtitle ?? null })),
       };
+    case "hero":
+      return {
+        blockType: "hero",
+        id: block.id,
+        headline: block.headline,
+        subline: block.subline ?? null,
+        ctaLabel: block.ctaLabel ?? null,
+        ctaHref: block.ctaHref ?? null,
+      };
     default:
       return block;
   }